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At the end of January, Distimo released a report which I suspect many app developers found disturbing. Backed with substantial data and analysis, the report demonstrated that drops in app pricing resulted in substantial boosts. When the price drops for iPhone apps, on average, cumulative downloads grow by 1,665 percent for five days following the decrease. Click to read more .

Transform your digital customer experience. We help organizations embrace the power of digital, align around the customer, and take control of their digital future. Companies that are loved, win. Better mobile experience drives conversions. Boosting enrollment and member engagement. Senior Vice President of Marketing.